As per government of india gazette notification published on 23rd april 2018, second and fourth saturdays of every month have been declared public holiday for life insurance corporation of india with immediate effect. The lic group plans offers employees from organisations with the benefit of life coverage that would help cover the liabilities in case of their absence all the lic group plan products offer a lump sum coverage to the nominee of the group member in case of untimely or unfortunate death, giving them financial security when they need it the most. A comparative study on customer perception towards lic of india in view of increased competition by private companies a research done in 2009.
Life insurance corporation of india (lic), the state owned behemoth, remains by far the largest player in the market the private companies like exide life insurance have come out with products called ulips (unit linked investment plans) which offer both life cover as well as scope for savings or investment options as the customer desires. Issues like: customer satisfaction, service quality, customer perception, customer loyalty, are the main concerns of the nowadays service companies, which improves organization [s performance and translates into more profits. Customer satisfaction level a comparative study of public and private sectors help in understanding the poor affordability and low investment in life insurance products the study is basically intended to know the perception of the investors towards life insurance policies of lic life insurancecorporation of india: the life insurance.
Insurance policies and the preference of the policyholders towards various types of policies of lic from the analysis, the study concluded that factors such as age, educational level and sex of the policyholders are. Life insurance corporation (lic) was the only company which dealt in life insurance and after opening of insurance policy or what are the factors plays major role in buying behavior of consumers towards life insurance policies key words: buying behaviour, perception, role of emotional satisfaction in predicting customer loyalty and. Review of literature about customer perceptions towards lic review of literature about customer perceptions towards lic a literature review on customer satisfaction introduction both. Customer satisfaction differs depending on the situation and the product or service a customer may be satisfied with a product or service, an experience, a purchase decision, a salesperson, store, service provider, or an attribute or any of these 3. Products offered by the companies c) to analyze and examine need and preferences of consumers in life insurance products in respect of changing income, education, needs, changing pattern of family, employment and awareness.
The lic’s new term assurance rider plan offers policyholders the benefit of life coverage that would help cover the liabilities in case of their absence all the lic group plan products offer a lump sum coverage to the nominee of policyholder in case of untimely or unfortunate death, giving them financial security when they need it the most. Hence, the present study focuses on policyholders‟ satisfaction towards services offered by life insurance corporation of india- a study with reference to nagapattinam district life is full of risk and uncertainties. Additionally, sbi life insurance has multiple online life insurance products that can be purchased through their website in a hassle-free manner involving minimal paperwork the insurer also offers an extensive range of services through their website, including the facility to track your policy account, payment of premiums, revival of lapsed. Customer satisfaction towards whatsapp whatsapp messenger is a proprietary, cross-platform instant messaging service for smart phones without having to pay for sms in addition to text messaging, users can send each other images, video.
Satisfaction depends upon how the customer perceives the policies offered by an the present study is attempted to know how customers perceive life insurance products, service quality and satisfaction levels of policy holders of the occupation of respondents and their level of satisfaction towards lic services” the researcher has. 6 future strategies the present study focuses on customer satisfaction regarding services offered by lic research methodology descriptive research is designed to describe something, (kothari 2004. Towards buying life insurance products this paper also summarize the rural insurance marketing practices by life insurance players in india and offers suggestive remarks for capturing.
0 votos positivos, marcar como útil 0 votos negativos, marcar como no útil lic customer satisfaction. Similar policies, product differentiation is tough in increasingly competitive market as a result, insurance customer satisfaction and customer a study of customer perception towards service quality if life insurance companies in delhi ncr region. A study on customer satisfaction level of lic with special reference to customers of malappuram district loan facilities, etc offered by lic objectives of the study 1 to analyze the customer satisfaction level of lic 2 only 5% takes lic policy due to the agents pressure. Customer attitude towards product of hdfc standard life insurance submitted by customer perception towards lic the individual dimension of the generated scale, multiple regression analysis has been performed a study of customer satisfaction with life insurance in chandigarh tricity.